Monday, October 3, 2011

Interesting Partnership in the World of Journalism: ABC News and Yahoo News Announce Deal to Share Content

Today, ABC News and Yahoo News announced their partnership.  They said that they are excited and believe this is the way the world of journalism is moving, online.

The days of the newspaper and print magazines may be moving out the door, but at least the news will continue on.  Yahoo News (which has more unique visitors than any other news Website is partnerhing with ABC News to share stories and feature Web video series.

Each website will have editorial independence, but the news organizations will share content, co-product coverage of come news events and have "integrated bureaus" in New York, Washington and Los Angeles, according to a news release.

Both brands are going to really benefit and help one another.  Yahoo will gain the celebrity connection to Katie Couric and Diane Sawyer - while ABC News will gain a greater online platform for information and web video.

Besides sharing news information, Yahoo will create original Web video for ABC.  At first, ABC will produce three scheduled online shows for Yahoo.  The first series, "Newsmakers," will pair guests with anchors like Mr. Stephanopoulos.  The others are called "Around The World with Christiane Amanpour" and " This Could Be Big," a technology-focused series by Ill Weir, a co-anchor of "Nightline."  Yahoo will also run a new Website for "G.M.A.," called GoodMorningAmerica.com, although ABC will edit the site.

Yahoo News site is already No. 1 on its own, with 81.2 million unique visitors in August, according to measurement firm ComScore.  ABC News site drew 24.4 million unique visitors in August.  Together, the companies project that they can reach 100 million visitors a month.




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