The creators of the handheld computing phone system, Blackberry, are having a rough week. The Blackberry blackout started in Europe and spread across the globe and hit the US yesterday. Now, millions are frustrated by the massive email outage. What started as a computer problem is now even bigger and it's affecting their brand because the company messaging has been so poor.
Blackberry's Statement:
"We are doing everything in our power to restore regular service everywhere and to restore your trust in us."
There is an issue with this because they claim to they know their consumers have lost trust in them. Further, there is no answer to the problem in this statement: what when wrong, why and how much longer it will last?
In a world where the iPhone is growing in popularity, they need to catch up and do something to stay in the market with Apple and Android.
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