As the recession continues, the redemption of coupons hits record highs last year; however men still aren't as quick to clip as women.
According to a Nielsen Media report, 311 billion coupons were distributed nationwide in 2009, but only 18 percent of grocery shoppers who used coupons at least once a year were male. This story was discussed in this morning's Star Tribune.
This doesn't mean that men don't want to save, but that they want to do it another way. Men find coupons to be a nuisance, that it's a pain to cut them, hold on to them and then remember to bring them and use them. They feel the preparation time is too cumbersome.
Does this mean that men don't like to think ahead? Some say that this theory goes back to the hunter/gatherer thing, when it was primarily women who had a vested interested in conserving. Others say that men prefer to buy in bulk than become a coupon clipper and believe they save the same amount of money.
Recently, NCH Marketing Services in Illinois released that nearly 93 percent of men who started using coupons when the recession began in 2009, say they plan to continue doing so. Do you think at least some of those coupons were clipped by women?
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