With Justin Bieber in town, Bieber fever has been all over the Twin Cities this week! Teeny bopper Bieber fans swarmed to downtown Minneapolis last night before his concert, making the traffic horrific and the ride home from work very long. On Monday, Bieber was at the MOA to take part in a buyout of Bieber CDs for a good cause. Sounds like your typical celebrity PR event, right? However, it wasn't. The neat thing about this publicity stunt was that it was organized by a group of Justin Bieber fans.A group of Justin Bieber fans used Twitter to gather hundreds in hopes of buying out Bieber's CDs for a good cause. Four Minnesota teens and one teen from Wisconsin who have never met, corralled an anticipated 150 to 200 fellow fans to buy out all the Justin Bieber CDs at the MOA Monday.
Bieber buyouts have taken place all over the country and Europe, but this event may have been one of the largest. The girls are working with the Make-A-Wish Foundation to disperse the CDs to children's hospitals across Minnesota.
The event was huge and many more than 200 fans showed up to purchase and donate Bieber's CDs. Bieber was going to make an appearance, but was mobbed on his way to the MOA Best Buy Rotunda that he was advised to leave for his protection.
I can't get over how cool this marketing is. This was a marketing event organized by fans, no one working on the Bieber team. Next, the organizers got fans to buy the artists CDs and then donate them hospitals so that patients would hear his music. Lastly, Bieber gets good PR for contributing to a good cause. The whole thing is brilliant.
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