Tuesday, March 9, 2010

Use Twitter to Get Ahead, Not Just Play

A common reason given by those who have yet to try Twitter: "I have nothing to say." The truth is, you don't have to post a message to get the most out of Twitter, you can just join and see what others are saying.

At its best, the social medium is a perpetual, personalized news service about topics of your choosing, whether it be health care reform, tech news or the latest episode of "American Idol," filtered and sent to you by people who care a lot about what you care a lot about.

Even the most prolific users say Twitter has become more useful as a way to tap into the discussions of the day and than can be used to broadcast their own thoughts. They believe that once you get pulled in, you might just find you have something to say after all.

Biz Stone, Twitter's co-founder, suggests that naysayers simply log on to Twitter's home page and search for a topic they are interested in, whether it's their favorite sports team, the name of their company or a topic in the news. Within a minute, they understand the appeal, he said (The New York Times, 3/9/2010).

Twitter users write 50 million messages a day. For those of you who haven't tried Twitter out, here are a few ways to make Twitter work for you:

  • If you don't have anything you feel is important enough to say, you can learn a lot from others on Twitter just by following them. Depending on who you follow, after checking Twitter for a bit each morning by lunch you can know most of the top trend topics of the day, just by reading the feed you see on Twitter.
  • Search what is being said about a specific person, place or thing at that particular time or recent past.
  • You can follow leaders who post about politics, religion, fashion and food. People with shared interests become your editor and Twitter becomes an alternative RSS feed. Find those people by searching Twitter directories, like WeFollow or Just Tweet It, and by following people whom others repeat or mention.
  • Stay up to date on news stories A lot of messages include a link and after awhile a popular news story will bubble up after being retweeted enough.
  • You can create lists of people you follow to keep your interests separate. For example, you can create a list of celebrities you follow, a list of coworkers you follow, a list of friends you can follow and a list of news people you follow. This way their tweets will not be thrown all together on your homepage.
  • Once you're on Twitter, you can post questions when you don't know who to ask. For example, ask about a restaurant you're thinking of trying or how to use an iPhone application and you'll be sure to get answers.
  • Find out what is going on in a certain area. Now you can limit your trending topic tweets to certain cities or countries.

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