Who do you want to reach with your business or organization's marketing and PR efforts? Once you have a clear idea of your target audience, you'll be better equipped to tailor your key messages to each segment of your target market and select the right communication tools to use with each audience.
Here's a list of possible target audiences:- Current clients
- Potential clients
- Business partners
- Referral sources
- Subcontractors
- Vendors
- Industry and business media outlets
- Business, civic and professional associations
- Local community
- Elected officials
The next crucial step is to understand what your key audiences think about your company. You can find this out by conducting a services of informal interviews with your clients and business partners. The results of this survey will be very valuable in showing you what is most important to your clients' uncovering what your clients value most about your company' and highlighting which services or products you may need to do more to promote.
Here is a list of suggested survey questions:- What do we do?
- What services do we provide? (You may be surprised to learn how little some people know about the full complement of products and services you provide.)
- How do we stand out among similar companies?
- What do you value about us?
- Who is our main competition?
Gathering this information is a critical first step for any small business in developing the right messages for a successful marketing and PR campaign.
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