Most companies prefer staffers to not have any tattoos visible, but at some work places tattoos are being used for branding purposes.
At Anytime Fitness, one employee got the health club chain's purple running man logo tattooed on her upper left arm. She is just one of the more than 200 other employees among the company's nearly 1,300 clubs worldwide who have undergone the needle in the name of Anytime enthusiasm over the past several years. At least 20 of them work at the headquarters in Hastings, Minnesota.
"We bleed purple here at corporate," said CEO Chuck Runyon.
Many times at annual conferences, a tattoo artist is on hand to oblige employees who are feeling particularly dedicated.
While it's common for businesses to hand out temporary tattoos of their logos, this is taking products branding to a very personal, and some may extreme, level.