Most companies prefer staffers to not have any tattoos visible, but at some work places tattoos are being used for branding purposes.
At Anytime Fitness, one employee got the health club chain's purple running man logo tattooed on her upper left arm. She is just one of the more than 200 other employees among the company's nearly 1,300 clubs worldwide who have undergone the needle in the name of Anytime enthusiasm over the past several years. At least 20 of them work at the headquarters in Hastings, Minnesota.
"We bleed purple here at corporate," said CEO Chuck Runyon.
Many times at annual conferences, a tattoo artist is on hand to oblige employees who are feeling particularly dedicated.
While it's common for businesses to hand out temporary tattoos of their logos, this is taking products branding to a very personal, and some may extreme, level.
I've seen many Apple tattoos. I'd never get one myself, but it's been done before and I'm sure many others will still follow that "trend" if it is one...
ReplyDeleteIt’s interesting that some Apple employees are doing this too. It's a bit extreme for me, but from a corporate standpoint it does show strong employee brand loyalty and to the company mission. I just wonder what you got one and then switched jobs. Yikes! Thanks for the comment!
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