It looks like an Apple store; employees wear bright color T-shirts just like Apple employees and there are all sorts of gadgets spread out for customers to try, just like in an Apple store. But, it's not an Apple store - it's the new breed of Microsoft stores. But, do the new Microsoft stores work as successful as Apple stores? Some say no.I went shopping at Mall of America a few weeks ago and noticed that right across from the popular Apple store there was a store that looked just like it with a different logo - it took me a moment to realize it was a Microsoft store. I walked through and wondered how well this new image was working for them, copying their largest competitor's image. Personally, I thought it was odd.
Apparently others feel the same. People say it looks like the Apple brand, but doesn't feel the same. They say it doesn't have that same 'cool' factor that Apple's brand has. The main reason it has been decided was because the main difference between the two brands is that Apple products are exclusively sold at Apple stores. You can't find them anywhere else. And secondly, Apple stores only sell Apple products. Compare this to the Microsoft which sells a variety of product brands.
What do you think?
Certainly a desperate attempt, but, I'll bet it pays for itself. People who don't care about the apple band name and want to save some money will certainly find their way to the Microsoft store.
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