Traditional PR is Morphing Giving Women a Natural Advantage Working in the Industry

Is public relations changing again? I believe it is and that women have an advantage in this new PR industry.

I believe women public relations professionals have an advantage over men. Let's be honest, women have mastered the skill of personal relations by dealing with it for centuries for reasons other than business.

As business moves more to the web arena, sensibility is no longer a taboo word in business. Actually, I believe sense and sensibility have gained momentum because of the Internet. The Internet has created an entire new way for businesses to reach their target audiences and has opened up an entire new park in which consumers love to play. The web is completely driven by consumers that need, or demand, to engage with brands and products and companies they rely on and consume daily. Compared to just being thrown information without allowing interactive follow up.

This has lead me to the believe that, even though new, the industry of public relations is dying and morphing in form, into one of Personal (Unique) Relations other than Public Relations.

What do you think?