Having a Newsroom is Not Just for the Big Dogs

I work for a small business in downtown Minneapolis and right now we're completely revamping our public relations efforts. We've met with a consultant to get a second opinion and one thing he recommended is to create a online newsroom off of our website to house all of our media hits, newsletters, press releases and product images. This would be an easy one-stop-shop we could easily direct media, consumers and retailers to for information on the company.

I too recommend this for any small business.

This is what you want your online newsroom to house:

• Complete Media Kit: Complete a entire media kit and make it available on your Newsroom as downloadable PDFs. Your media kit would include: Company Profile (Also known as a backgrounder, this highlights how you stand out in your industry), Fact Sheet (This serves as a handy reference guide to your company, providing all the basic facts at a glance), Key services and Products (Provide an overview of your major services or product lines, and individual services or product sheets as applicable), FAQ (An FAQ (frequently asked questions) is a services of questions and answers that addresses timely topics related to your company or industry), Company History (Make it brief, but stress the expertise you have built up over your years in business), Biographies of Top Management
• Photography: You should have high-resolution (300 dpi for print) images of products, projects, events and headshots of top management.
• Podcasts: Your site could include podcasts of your published articles and company newsletter for those who would rather listen to the content instead of reading it.
• Contact Information: Be sure to include full contact information for the person authorized to talk with the media: name, title, phone, cell phone and email address.