Every week PR pros write thousands of words. We draft and finalize press releases, pitches, fact sheets, client emails, create business proposals and more. With all this information coming from our fingertips, sometimes we forget how to be creative with words. Here's a few new pointers.
Remember to read. When you read, you learn.
When writing, consider the audience and your voice. Think to yourself who will read this, and what will they hear?
Embrace the style guide. (i.e. AP Stylebook)
Do not trust Microsoft Word's spell check and grammar check... always proofread!
Consider your quote structures and remember that the commas and periods are always within the quotes.
Beware of the pronouns. Make them agree!
Lastly, always remember to give your work time to breathe. Step back and take a break from it. Then reread it for edits.
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