Most communications professionals have been guilty or using, and overusing buzzwords every now and then. Why do we do this, even when we know it's wrong? Even when we know it reflects poorly on us as communications professionals? Even when we know influencers hate it? Further, even when we know these words end up as e-mails in spam folders and cause a glazing (or even rolling) of eyes for those who read them? So why do we use them a lot? It's obvious, because it's the words most people want to read/hear and they are easy to understand.
This week, I invite you to try and be more creative. Pull out your thesaurus and try something new. You may find it to be more successful.
Here are some overused buzzwords you should try to stay away from:
leading
solution
bestinnovative/innovate/innovator
leadertop
uniquegreat
extensiveleading provider
exclusivepremier
flexibleaward winning/winner
dynamicfastest
smartstate of the art
cutting edgebiggest
easy to uselargestreal time
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