Charlie Sheen's Publicist

Charlie Sheen's publicist resigns respectfully after latest round of actor's media outbursts.

Veteran Hollywood publicist Stan Rosenfield who has represented Charlie Sheen through through the actor's rehab attempts and breakup with his employers on the hit sitcom "Two and a half Men," abruptly resigned on Monday.

"I have worked with Sheen for a long time and I care about him very much," Rosenfield wrote in a brief statement. "However, at this time, I'm unable to work effectively as his publicist and have respectfully resigned." In a follow-up e-mail, Rosenfield said he had represented Sheen for at least seven years.

The news came on the same day that Sheen turned up in another round of interviews on ABC, NBC, TMZ and elsewhere, attacking everyone from CBS to his father, former "The West Wing" star Martin Sheen. Since CBS and Warner Bros. decided last week to halt production on "Two and a Half Men" after Sheen attacked his boss, Chuck Lorre, the actor has gone on a manic round of media interviews. It's unclear what role, if any, Rosenfield played in setting up those interviews.

But, the public relations man was still working on the Sheen account Monday morning, when he dispelled an e-mail hoax that said Sheen had retired from acting.

As a fellow PR professional, I feel for Rosenfield. It's hard to work with someone who is not working with you, listening to your advice and setting up their own media relations efforts, spewing their own key messages - which in my opinion is sending Sheen into a downward failure spiral. Right now, Sheen doesn't care a thing about his own PR. He wants to do and say anything he wants and is not thinking about the repercussions. This is all fine and dandy, as long as Sheen keeps his fan base. Once that's gone, it doesn't really matter anymore if his TV show comes back or not. No one is going to want to pay Sheen the money required to keep his fancy lifestyle going. I wish him well.