To set itself apart in the coffee business, Starbucks is launching a new marketing tactic. The company is inviting customers to enjoy premium web content for free while dining in one of their coffeehouses. Starbucks just introduced it's new Digital Network in partnership with Yahoo!.
The idea is that Starbucks will pick up the tab for access to certain websites, so that customer's don't have to. By bringing your wireless computer in while you sip, you can have exclusive access to:
- Breaking news from subscription editions to the New York Times, Wall Street Journal and USA Today.
- Listening to popular music, and downloading exclusive iTunes Tracks for free.
- To local Zagat reviews and ratings.
What do you think? I think it's a great idea and will give Starbucks an edge over other coffeehouses. To learn more about the company's idea check it out here: http://promo.yahoo.com/starbucks/
