State Fair Tragedy and How Gearing Up for the MN State Fair has Changed

Since the Indian's State Fair tragedy over the weekend, the Minnesota State Fair has been triple checking their stage and building structures and safety protocol and plans.

In Indiana, inspectors work to determine what went wrong when the wind gust toppled the stage, there will be more eyes on the stage that will be constructed in Minnesota later this week.

The Minnesota Grandstand stage that will be built by an outside contractor named Premier Global, has a form that looks a lot like the stage in Indiana. The Minnesota State Fair says it's a portable stage and that they don't have any permanent stages. After what happened in IN, the Minnesota fair is going to have people on site with the stage throughout the fair.

Also, the Minnesota State Fair upping their severe weather safety protocol. They are identifying on the map the five best building for taking shelter and how they will report the news to fair goers.

The event in Indiana was terrible. I think their management and PR team handled it as best they could. It's hard to know what to do, but I think their statement was well thought out and it was really nice they held a ceremony before reopening the fair on Monday. They have received some criticism for not just closing the fair all together. To that I say, how can you? It's only once a year and so much money is put into it from all directions - from vendors, farmers, and sponsors. The show must really go on as sad as it is to say.

Can You Use a Trademarked Logo Without Permission? State Fair Asks for Logo to be Removed from Bachmann TV Ad

During Minnesota State Fair time, if you were watching TV, you may have seen the Michelle Bachmann ad criticizing Tarryl Clark for 'raising taxes on a variety of State Fair goodies.' The ad was criticized for not only slander, but for showing the Minnesota State Fair logo twice during the chimerical.

"I know, I know, it's State Fair time and you don't want to hear about politics," says Jim "The Election Guy," a character in Bachmann's TV ads. "But while you're at the fair, you should know Tarryl Clark here voted to raise taxes on your corn dog. And your deep fried bacon. And your beer."

While Clark did vote 'yes' on a bill that would increase taxes on liquor sales, Bachmann's claims about corn dog and bacon taxes are a bit misleading. Her campaign says Clark favored a transportation bill that included a metro sales tax hike, which affects corn dogs and bacon but does not specifically target those things.

The State Fair was upset because their logo appeared twice in the TV ad and Fair officials asked the image to be removed. "The State Fair does not endorse any candidate running for political office," said a State Fair official.

Bachmann's campaign said that although they believed they have legal right to keep the image in the ad, they would switch it out for a generic one "out of good faith."

This got me to thinking, what is the proper usage for logos? I think of this issue as almost like a product placement the State Fair did not ask for. The American Advertising Federation (AAF) believes product placement is a good way to advertise, but says it is when everyone benefits from it: the placement source, the company being promoted and the consumer. Also, it is alright if the placement is disclosed in some way. Also, product placement is always agreed upon by both parties involved. That is the issue here. It may not be illegal, but if you're not going to ask for usage permission, don't complain when the party in question doesn't like it and asks to be removed from the situation. I think the Bachmann campaign should be lucky they didn't get into more trouble.

For more questions and answers regarding ad usage, look to the AAF's website here.

For the Love of the Fair: The Great Minnesota Get Together is Still Great

I have gone to the Minnesota State Fair every year of my life. Even when I was not even a year old, my parents stuck me in a stroller and carted me around the grounds. It's been a yearly tradition ever since. Before me, both of my parents went - every year. I guess you could say this tradition has run in the family since my great grandparents moved to Minneapolis from Iowa many years ago.

Every year, my day at the fair consists of the same things, it's almost like a 'yearly routine.' This doesn't mean I find it boring, I actually still enjoy it year after year. I find it comforting almost. Through the entrance off Como Avenue. Past the raft ride. Right, to the corn dog stand. Left to the French fries. Back across the street to the Dairy Building for milkshakes. Kitty-corner to the Agriculture Horticulture Building to look at the biggest vegetables. Out the other side to the Food Building, where the cheese curd stand is. Then outside to watch the parade and shop at the Bazaar. Then do the Skyride and Midway...

Nearly 2 million people are expected to attend the fair this year and most like me that keep coming back each year have their own approach.

Some will go for the long day, sopping up enough of the deep-friend, sugar-coated, high-volume, shoulder-rubbing experience to hold them over for another year. Some will visit in several short, four-to six-hour bursts. Some will go early in the day. Others won't show up until late to hit the midway and watch the fireworks.

Regardless of how you 'do the fair,' the event is nice because you don't have to do anything in a specific way. It's a day without rules. You can eat the greasiest food item at 10 in the morning, wear a goofy hat in the shape of a pickle, pig, etc, or watch a concert in the middle of the afternoon, and that's OK. At the fair there are no set meal times. You can do whatever you want.

Check out the Minnesota State Fair here for more information!