Even though you like the Old Spice ads, do they make you want to go out and buy Old Spice?

How do you make an 'old' brand look new and young, especially when the word 'old' is in the name? It's hard. The brand Old Spice has been around for decades, and most of us think of it when we're looking for a gift for our dads. However, recently ad agency Wieden + Kennedy attempted to reshape the brand by creating a new ad campaign and I think they did a great job.

Old Spice's "The Man Your Man Could Smell Like" ads, staring former NFL wide receiver Isaiah Mustafa as a chiseled dreamboat moving through surreal landscapes while brandishing Old Spice body wash, launched in February and have been gaining popularity on TV and the internet ever since.

The entire campaign is great. The ads are hilarious, Mustafa's overall presence is fantastic, and the ads are doing an excellent job attracting the attention of their target audience, the younger generation.

Now the question is, whether or not the target audience will go buy Old Spice products. Yes, I like the ads and pay attention enough to remember the name, but will I run out and buy Old Spice body wash for my boyfriend? I'm not sure.

If you haven't seen the ad, you should, check it out here.