Minneapolis ad agency Colle+McVoy tracked viewers' Twitter comments on Super Bowl ads via a proprietary Web tool called Squawq. The program declared Frito-Lay, the maker of Doritos, the Twitter winner, capturing 21 percent of the chatter on game day. Here are the top 10 tweet-generating advertisers.
- Frito-Lay - 35,294 mentions, 21%
- Anheuser - Busch, 22,211 mentions, 13%
- Coca-Cola - 10,550 mentions, 6%
- Unilever - 6,851 mentions, 4%
- Audi of America - 6,261 mentions, 4%
- Focus on the Family - 6,131 mentions, 4%
- Mars - 5,797 mentions, 3%
- Google - 5,442 mentions, 3%
- Levi Strauss & Co. - 5,114 mentions, 3%
- E-Trade - 4,969 mentions, 3%
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